Mobile App Marketing

Stand Out in an Overpopulated Market

Mobile App Marketing

Mobile App Marketing is the work of persuading users to install, regularly use and (hopefully) pay a fee for your business’ app. Of course, apps don’t use themselves, which is why mobile app marketing is so crucial to ensuring your app’s success. As an agile, award-winning digital marketing agency, Social Media 55 will work with you to ensure your new app gets the attention and user base it deserves.

A good way to think about mobile app marketing is with the “inverted pyramid.” At the wide end, you want to attract lots of users. Your goal will be to keep users hooked from the time they first discover your app until they funnel down to the narrow end of the inverted pyramid as loyal, regular users.

In order to find those loyal users, Social Media 55 will help you answer a few questions:

  • Who will use the app?
  • Where will you find your target user base?
  • What is the best way to engage those target users?
  • Why will your users use the app? What “problem” does it solve?

Mobile App Marketing is the work of persuading users to install, regularly use and (hopefully) pay a fee for your business’ app. Of course, apps don’t use themselves, which is why mobile app marketing is so crucial to ensuring your app’s success. As an agile, award-winning digital marketing agency, Social Media 55 will work with you to ensure your new app gets the attention and user base it deserves.

A good way to think about mobile app marketing is with the “inverted pyramid.” At the wide end, you want to attract lots of users. Your goal will be to keep users hooked from the time they first discover your app until they funnel down to the narrow end of the inverted pyramid as loyal, regular users.

In order to find those loyal users, Social Media 55 will help you answer a few questions:

  • Who will use the app?
  • Where will you find your target user base?
  • What is the best way to engage those target users?
  • Why will your users use the app? What “problem” does it solve?

Here are a few ways we help our clients capture users:

  • Social Media
    • Perhaps the most obvious way to find users and with good reason. Social Media is huge, with nearly three billion users as of 2019. Reaching out to social influencers is a great way to build some momentum in your bid to find early adopters. Of course, depending on your budget, paid ads on social media can extend your reach even further.
  • Advertisements
    • We are mobile marketing experts and understand that investing in targeted ads to be displayed in either the Apple App Store or the Google Play Store is a good way to generate interest and drive downloads.
  • App Store Listing
    • Of course, listing your new app in both the Apple and Google app stores is essential, but just any old listing won’t guarantee downloads. If your listing is sloppy, users will move on. We can craft copy, images and help you design strategies to get users to leave reviews.

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Once you’ve got a solid base of users, the work isn’t done. Most users need a nudge every now and then, reminding them about your app’s value.

Here are a few of our favourite methods to remind users that your app exists:

  • Push Notifications
    • The great thing about push notifications is that the app doesn’t need to be in use for you to send them out. Sending a notification welcoming a user to the app, or suggesting they register for your app is a great way to build engagement and collect user data. Offering a quick, helpful tour to orient users is also a proven way to get them onboard. Periodic hints and discounts also boost engagement in impressive ways.
  • In-App Messages
    • In-app messages are another way to engage your users as they use your app. You can offer discounts or promotions through your in-app messaging system.

 

Once users have installed your app, you want to compel them to be active. We keep your user base loyal and growing by doing the following:

  • Coupons/Discounts
    • Using data captured by your add, we tailor offers and discounts to each user or group of users. The opportunity to save will keep users plugged into your app.
  • Exclusive Content
    • If you are looking for a way to demonstrate your app’s uniqueness, offering exclusive content is a great way to do so. We have the means and experience to create unique and exclusive content, including webinars, events and articles.
  • Referral Programs
    • Part of our marketing strategy is to create referral programs that deliver results. Through key messaging and incentives, we help compel users to become brand ambassadors.

Frequently Asked Questions

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Who should I be targeting with my mobile app marketing?

It all depends on your business. Social Media 55 will help you dig through the demographic data to find your ideal target market.

 

How often should I update my app?

Listen carefully to your app users’ feedback. If they clamor for changes, do your best to give them what they want. Otherwise, keep an eye on what’s trending in app circles, and watch what your competitors are doing well and adapt accordingly.

 

How important is social media in finding app users?

Social Media is vital in finding and converting potential users into loyal ones. Considering its size and influence, social networks are a great way to regularly promote your app.

 

How important is personal communication in finding app users?

It never hurts. If you take the time to craft a personal message or promotion for specific users, conversion rates tend to go up.

 

How much detail should I give in-app store descriptions and ads?

Keep it short and to the point. The smartphone generation isn’t known for loving Dickensian novels, so communicate only the most important information when describing your app.

Get in Touch

Social Media 55 is a leader in all things digital marketing. Whether you need help building or marketing a mobile app or anything else, we’ll deliver top-notch results. Contact us or give us a shout at 1-844-MEDIA-55 / 1-844-633-4255!

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